How to set up tracking so you can get a single picture of cross-channel data.
an eBook for digital marketers
Tracking the Digital Marketing Metrics that Matter
What will you get from this eBook?
- How to generate Google Sheets reports from Google Adwords
- How to use Google BigQuery to manage quantities of data that are too large to be handled in a single spreadsheet.
- How to create marketing reports in Google Data Studio.
- How to use Google Data Studio to track data and create new reports out of all the separate data sources.
Improve your visibility of metrics like your ad spend by learning how to build a fully scalable solution that will help you span data across touchpoints.
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