Tracking the Digital Marketing Metrics that Matter

an eBook for digital marketers

What will you get from this eBook?

  • How to set up tracking so you can get a single picture of cross-channel data.
  • How to generate Google Sheets reports from Google Adwords.
  • How to use Google BigQuery to manage quantities of data that are too large to be handled in a single spreadsheet.
  • How to use Google Data Studio to track data and create new reports out of all the separate data sources.
  • Improve your visibility of metrics like your ad spend by learning how to build a fully scalable solution that will help you span data across touchpoints.
Tracking the Digital Marketing Metrics that Matter


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