Free Book: How to Predict Email Marketing Churn


Are email subscribers or customers churning? What can we proactively do to avoid seeing customers slipping away?

Understanding what Churn is

Methods we followed and failed so you do not have to!

A guide me through the abyss of


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We tried stuff , we failed, we found what works and we wrote everything down.

Random Forest and Churn

Do Random Forest classifiers work?

Random Forest and Churn

Taking into

consideration the temporal nature of the data.

Time series and Churn

NBD/Pareto and Churn

Can NBD/Pareto help?

Random Forest and Churn

Taking it further into the ML world.

Recurrent Neural Networks and Churn

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James Sherwin, Business Intelligence @ The Medical

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